Google ran over a dozen significant algorithm updates in 2025 alone. Some were broad core updates that reshuffled rankings across virtually every category. Some were targeted — going after specific practices, specific content patterns, specific link profiles. A few were quiet adjustments that nobody noticed until someone looked at their traffic six weeks later and wondered what happened. Navigating this landscape is one of the most underappreciated parts of what a good SEO agency does. And the way agencies respond to algorithm updates — how fast they identify what changed, how accurately they diagnose the cause, how effectively they adapt…